Demo Surveys
Click on the thumbnails below to see example surveys! These surveys were programmed using Sawtooth Software.
Segmentation
This sample survey showcases an example of psychographic segmentation research for a new product line of jetpacks. The market will be described in terms of attitudes towards driving, with the working hypothesis that adventurous commuters might be a good target segment for jetpacks.
Gap Analysis
This survey examines current unmet needs with communting to and from work. This information is designed to inform production of a new line of jetpacks.
Maximum Difference Scaling (MaxDiff)
MaxDiff is a good method to use when you have a large number of features for development but can only focus on the most promising ones. This survey asks potential jetpack consumers to rank which jetpack features are most important to them when considering a purchase. Only available with Sawtooth Software.
Modified Kano Model
"Delighters" are loosely defined as those product features that surpass expectations, providing unexpected value. This survey demonstrates a variation on the Kano Model. The Kano Model has had success in identifying those features which, if included, can add to the "Wow!" of an initial release.
Choice Based Conjoint Analysis (CBC)
This survey demonstrates a purchase simulation (CBC) that asks respondents to make the same types of choices they make in the real world when comparing products. From these results, we learn which features drive preference, which allows us to estimate market share relative to other products in the market. Only available with Sawtooth Software.
van Westendorp Price Senstivity Meter
This survey shows an example of the van Westendorp Price Sensitivity Meter, which in this case, is designed to learn the range of acceptable prices for a new commuter jetpack.
Brand Perception Mapping
This survey uses a hypothetical jetpack market to show how to collect the data needed to build a perceptual map of different brands in the marketplace.